A market segment is a subgroup of people or organizations sharing one or more characteristics that cause them to have similar product needs. MAC Cosmetics have a potential market for the customers, offering affordable prices for all ages, sexes, genders, and socio-economic groups. Their target marketing is the market segment where their product is globally marketed to. The company targets its market, which is their strategic approach to creating a marketing mix for a specific targeted market segment and set of buyers. This leads to the success of the company. The beauty of MAC's target marketing is that it make stheir promotion, pricing, and distribution of their products and services easier and more cost-effective. target marketing provides a focus to all of MAC's marketing activities. MAC Cosmetics knows their target market on the basis of demographic information because it is widely available and it is often related to consumers buying and consumer behavior based on age, gender, income, and ethnic background.
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