Every season MAC Cosmetics introduces a new collection of products. These ideas come form many sources which include, customer, employees, distributors, competitors, vendors, research and development, and consultants. This coming February, 2013, hip-hop artist Nicki Minaj will be going solo as MAC's Viva Glam girl. She's got a new signature color to add to her repertoire in addition to the MAC AIDS fund she contributed to at the beginning of 2012 with Ricky Martin. Nicki is trading in that pink signature color for a shade of purple that's been popping up on runways this season. New products are important to sustain growth, increase revenues and profits, and replace obsolete items. This new product will sustain growth, increase revenues and profits, and replace obsolete items because Nicki Minaj is a well-known celebrity and an idol to many. Because of this fact, this new lipstick's sales will become equal to her last lipstick's sales. This is because most of her fans bought her last lipstick with MAC and will most likely buy this new one just because it has her name on it. During the developing process, MAC takes everything that includes sale outcomes into consideration.
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