MAC Cosmetics is a specialty product and the company's consumers are extremely satisfied with it because it fulfills their extensive search. MAC uses the word-of-mouth streategy and are status-conscious to maintain their product's exclusive image. Different cultures favor brand name for their quality product and research has shown that consumers do not mind paying a higher price to purchase MAC Cosmetics which being a product of Estee Lauder, is priced higher than the average drugstore cosmetics, but consumers are aware of the higher quality they are paying for.
MAC's product line ranges from eyes, face, lips, skincare, fragrances, brushes, nails, kit essentials, and accessories. Over the last 15 years, 200 shades of lipsticks were created in seven different finishes, 180 eye shadows, 100 blushes, and haircare have all been created for the public. MAC is a global brand product that is well-recognized outside of its homebase of customers. Repeat sales take place in MAC stores because a customer knows what he/she wants and if their favorite product is in MAC, they will continue to purchase it whenever they run low on the product.
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