According to the chapter, retailing is all the activities directly related to the sale of goods and services to the ultimate consumer for personal, non business use. The millions of goods and services provided by retailers mirror the needs and styles of U.S. society.
Yesterday, i walked into a MAC store. There are greeting customers ready to help any customer that enters the store. I am very satisfied with their personalized customer service. Customer service is a very important factor in MAC. Employees make 100% that a customer has exactly what he or she needs and wants. Me personally, I went in there to look around. As I entered, one worker approached me and greeted me and asked me if I was looking for anything in particular. At first I wasn't but somehow she allowed me to change my mind and purchase something. I asked for a light pink lipstick and she pulled out a lipstick called Saint German. She asked me if I would like for her to try it on me first, no cost, to see how it looks on me before I purchase it, and I allowed her to. She asked me where am I wearing it to and she told me how much to use depending on location. When I'm going to school, use a one line and smear it onto both lips, when going to work do the same but just dab a little more this time, and when you're going out, use a lot, show the brightness! You can go in just to take a look, but because of this kind of customer-friendly service, I bet most people decide to purchase one or two of their products.
I would say that MAC uses direct marketing as well as online retailing. After you purchase a product they tell you to go onto their website and fill out a survey. We all know once you go to a website, your eyes wonder and you begin to search for more and more products that you probably didn't see in the store, or that you don't even need, you're just searching because you can. They also ask for your email address so they can save into their system but the reality is so your email will be filled with MAC cosmetics emails about new products you should get. I know from experience.
I would say that MAC uses direct marketing as well as online retailing. After you purchase a product they tell you to go onto their website and fill out a survey. We all know once you go to a website, your eyes wonder and you begin to search for more and more products that you probably didn't see in the store, or that you don't even need, you're just searching because you can. They also ask for your email address so they can save into their system but the reality is so your email will be filled with MAC cosmetics emails about new products you should get. I know from experience.
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