Ch. 3 - Ethics and Social Responsibility

  MAC cosmetics has a great position on corporate and social responsibility. Due to it's many different surroundings, the public image of this business is supported. MAC and it's products are cruelty-free; they do not test their products on animals. They encourage recycling with the Back-to-MAC program. They even use packaging that you are able to recycle. With the Back-to-MAC program, customers are given a free lipstick of their choice with the return of six empty containers. Compared to other big companies, MAC offers good prices without any false promises such as age reducing creams. MAC is upfront in promoting it's support of the fight against AIDS, with it's popular lipstick 'Viva Glam'.

MAC chooses the Viva Glam celebrity faces based on their ties to the cause. As stated in the chapter, "corporate social responsibility is a business's concern for society's welfare. This is a concern demonstrated by managers who consider both the long-range best interests of the company and the company's relationship to the society within which it operates". MAC is highly concerned about it's long-range interests and it's relationship with society. The Viva Glam lipstick campaign is a major part of what people in society are interested in. First, the campaign is to raise awareness for people affected with HIV/AIDS. Every penny spent on any Viva Glam lipstick goes directly towards the AIDS fund; so people in the world that are interested in makeup as well as donating and helping society, contributes very well in this campaign. Second, MAC reaches out to certain celebrities to participate in the campaign. The last campaign's sales surpassed $250 million dollars, and the two celebrities that participated were Nicki Minaj and Ricky Martin. They used these two celebrities specifically because they have big voices. They both have a huge crowd that will involve themselves in anything that has to do with them. I am a huge Nicki Minaj fan myself and I know many others who contributed to this campaign just because she is involved. So MAC is very smart in how the business is managed and put together, and they obviously have a very great code of ethics.